Adam 2006 - Category M to 150m ² -

silver fair presentation Armstrong

Client: Armstrong World Industries, Inc., Bietigheim-Bissingen

Architecture: Schindler Architects, Stuttgart

Booth construction: MDL-expo GmbH, Trebur-Geinsheim

TLD Planning Group Co., Wendlingen

Partners: Ine Ilg, Office of Communication & Design, Munich

Task:

The aim was to present a variety of flooring for the main target group of architects. At the same time by its own beach architecture should be created with a clear sign of recognition.

Implementation: the booth looked like a sculpture outside of a cube, inside of curved corrugated.

The exhibit, the flooring, pulled from the ground over the entire interior, and was so omnipresent: the interior of the stand was completely lined with 10 cm wide strips of different floor coverings. The result was a unique and unusual design stand which attracted the visitors.

By integrating the flooring in the entire interior of the material was immediate sensual experience.

Retractable sliding panels provided detailed information without compromising the reduced look.

Even for exclusive catering place was a small space: on a treadmill drinks and "Running Sushi" was offered.

The aesthetic design has not missed its effect on the target group: above-average number of visitors were architects.

Jury Statement: With the three-dimensional sculpture of a black cube, which opened to the visitors with a soft, undulating gesture, a sustainable form of a memorable brand identity created.

The product presentation (floor) was used as a design element.

It managed to resolve the two-dimensionality of floor coverings in favor of a three-dimensional, multi-layered corporate representation.

The result was a startling level with targeted brand and product messages.

Adam 2006 - Category XL ² to 1500m silverFair presentation of the Daimler Chrysler brandsClient: 

Mercedes Benz and Maybach, Daimler Chrysler AG AMI Leipzig, 

Berlin Architecture: Graft Society of Architects GmbH, Berlin

Booth construction: MDL-expo GmbH, Trebur-Geinsheim

Partners: Waidmann / Post GbR, brunswick

Task: For the directed primarily at the consumer fair Ami Plante Daimler Chrysler emotional one trade show, in which the presenter independently to Mercedes-Benz and Maybach should be integrated into a unified design.

Implementation:The concept called for a multi-level perception of the booth, should combine the ease and generosity. 

This was created by a sky that was hovering over the display surface and was visible from afar, when he entered the stand proved to be delicate, light-flooded lamellar structure.

Further, the fair was marked by two design elements: on one hand was conceived in a decidedly lighter and calmer state, on the other hand, the close link between product and presentation frame caught my eye.

The design did not lose himself in details, but was characterized by clear, room-filling forms.

The structuring of the room was decent, generous to emphasize the wide. In particular, from the existing undulating lamellae sky contributed to the overall impression of lightness.

Architecture and design corresponded strongly with the brand's typical design of the vehicles. in plan and elevation contours are found stylized vehicle and the scene was reminiscent of the interior of an exclusive automobile.

They formed an exhibit and trade show a harmonious unit.

Statement of the Jury:The gig was due to its strong distance effect particularly sustainable and underlined the statement of a market leader. The high density design, caused by the lowered sky is the closer of the visitors had come resolved. The formal language of architecture goes beyond the formal language of the vehicles and is developing as a creative unit.